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		<title>analytics on jwogrady</title>
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			<lastBuildDate>Tue, 22 Sep 2026 11:12:29 -0500</lastBuildDate>
		
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				<title>The site knows about GTM. GTM knows about Analytics.</title>
				<link>https://www.jwogrady.com/posts/the-site-knows-one-thing/</link>
				<pubDate>Tue, 22 Sep 2026 11:12:29 -0500</pubDate>
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				<description>&lt;p&gt;Here is the whole architecture, and then the part of it I want to argue with:&lt;/p&gt;&#xA;&lt;div class=&#34;highlight&#34;&gt;&lt;pre tabindex=&#34;0&#34; style=&#34;color:#f8f8f2;background-color:#272822;-moz-tab-size:4;-o-tab-size:4;tab-size:4;-webkit-text-size-adjust:none;&#34;&gt;&lt;code class=&#34;language-text&#34; data-lang=&#34;text&#34;&gt;&lt;span style=&#34;display:flex;&#34;&gt;&lt;span&gt;jwogrady.com&#xA;&lt;/span&gt;&lt;/span&gt;&lt;span style=&#34;display:flex;&#34;&gt;&lt;span&gt;    ↓&#xA;&lt;/span&gt;&lt;/span&gt;&lt;span style=&#34;display:flex;&#34;&gt;&lt;span&gt;Google Tag Manager    GTM-KN54MPZW&#xA;&lt;/span&gt;&lt;/span&gt;&lt;span style=&#34;display:flex;&#34;&gt;&lt;span&gt;    ↓&#xA;&lt;/span&gt;&lt;/span&gt;&lt;span style=&#34;display:flex;&#34;&gt;&lt;span&gt;GA4 Google Tag        G-921NHLGWJK&#xA;&lt;/span&gt;&lt;/span&gt;&lt;span style=&#34;display:flex;&#34;&gt;&lt;span&gt;    ↓&#xA;&lt;/span&gt;&lt;/span&gt;&lt;span style=&#34;display:flex;&#34;&gt;&lt;span&gt;GA4 Web Stream&#xA;&lt;/span&gt;&lt;/span&gt;&lt;span style=&#34;display:flex;&#34;&gt;&lt;span&gt;    ↕&#xA;&lt;/span&gt;&lt;/span&gt;&lt;span style=&#34;display:flex;&#34;&gt;&lt;span&gt;Google Search Console&#xA;&lt;/span&gt;&lt;/span&gt;&lt;/code&gt;&lt;/pre&gt;&lt;/div&gt;&lt;p&gt;One arrow at the top. The website knows about the tag manager and stops&#xA;there. It has never heard of Analytics.&lt;/p&gt;&#xA;&lt;p&gt;That isn&amp;rsquo;t a figure of speech. The measurement ID the site reports to —&#xA;&lt;code&gt;G-921NHLGWJK&lt;/code&gt; — appears nowhere in the repository:&lt;/p&gt;</description>
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